Public Relations Committee Minutes, July 7, 2003: Wisconsin Public Library Consortium

WPLC Public Relations Meeting Minutes: July 7, 2003
Location: Beaver Dam Community Library

Present: Ann Krueger (ESLS), Steve Platterer (MWFLS), Peggy Shaffer (Lakeshores), Joy Schwarz (Winnefox), Barb Sanford (SCLS), and Linda Miller.

1. Charge to the committee

Linda Miller reviewed the charge to the committee and why it is of interest again. The Public Relations Committee is charged with developing a coordinated public relations effort to promote services to the public and work with WiLS on developing the public relations campaign.

2. Promoting netLibrary services

SCLS is marketing electronic resources as a bundle, rather than focusing only on netLibrary. A presentation was given at the schools' continuing education day on all library services, not just netLibrary.

ESLS is marketing access to netLibrary through their EasiCat online catalog. They had a campaign in the fall.

Lakeshores has distributed promotional materials produced by netLibrary. Peggy Shaffer does not recommend continuing to use these materials. She suggested using the schools to promote the service to students. Linda will check with WEMA about opportunities to promote the service.

Winnefox promotes the "privacy" advantage regarding the use of electronic resources. Joy Schwarz recommended having a seasonal focus in the PR campaign.

Steve Platterer observed that there is a need to reach library staff so that they will promote the service. Barb Sanford would like library staff to be given examples of how to use netLibrary for reference. Ann Krueger suggested giving staff an example of titles such as what WRLS did. Ann commented that the quarterly article should consist of a paragraph of text with a list of titles available.

Steve suggested creating a training program that can be used for librarian grade certification. The committee can check with WiLS and Peg Branson on this.

The committee decided to develop a quarterly article that highlights a few netLibrary titles. The article will be posted on the WPLC website as well as the WPLC list. Peggy will provide an article by August 15. Steve will take the next quarter, due by February 15, and the new SCLS PR person will be assigned the next quarter.

3. Promoting the call center and research services

Peggy commented that Racine PL may be interested in survey services, but the cost would be a big factor.

Ann commented that ESLS could use the service to collect information needed for grant writing.

Linda will check with Peg Branson regarding informing CE Coordinators about the program that Josh Morrill has prepared on the survey.

4. WPLC website

The PR Committee recommends that WPLC get its own domain.

5. Next meeting

A meeting will be held during WLA at a time to be set.

Linda K. Miller
LMA Techwork
linda@lmatechwork.com
815-229-8215 voice
815-229-5362 fax


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Members Bylaws Committees Meetings Discussion List Statistics Current Projects Proposals for Future Services Reports Links Home Contact Us		WPLC Public Relations Meeting Minutes: July 7, 2003 Location: Beaver Dam Community Library Present: Ann Krueger (ESLS), Steve Platterer (MWFLS), Peggy Shaffer (Lakeshores), Joy Schwarz (Winnefox), Barb Sanford (SCLS), and Linda Miller. 1. Charge to the committee Linda Miller reviewed the charge to the committee and why it is of interest again. The Public Relations Committee is charged with developing a coordinated public relations effort to promote services to the public and work with WiLS on developing the public relations campaign. 2. Promoting netLibrary services SCLS is marketing electronic resources as a bundle, rather than focusing only on netLibrary. A presentation was given at the schools' continuing education day on all library services, not just netLibrary. ESLS is marketing access to netLibrary through their EasiCat online catalog. They had a campaign in the fall. Lakeshores has distributed promotional materials produced by netLibrary. Peggy Shaffer does not recommend continuing to use these materials. She suggested using the schools to promote the service to students. Linda will check with WEMA about opportunities to promote the service. Winnefox promotes the "privacy" advantage regarding the use of electronic resources. Joy Schwarz recommended having a seasonal focus in the PR campaign. Steve Platterer observed that there is a need to reach library staff so that they will promote the service. Barb Sanford would like library staff to be given examples of how to use netLibrary for reference. Ann Krueger suggested giving staff an example of titles such as what WRLS did. Ann commented that the quarterly article should consist of a paragraph of text with a list of titles available. Steve suggested creating a training program that can be used for librarian grade certification. The committee can check with WiLS and Peg Branson on this. The committee decided to develop a quarterly article that highlights a few netLibrary titles. The article will be posted on the WPLC website as well as the WPLC list. Peggy will provide an article by August 15. Steve will take the next quarter, due by February 15, and the new SCLS PR person will be assigned the next quarter. 3. Promoting the call center and research services Peggy commented that Racine PL may be interested in survey services, but the cost would be a big factor. Ann commented that ESLS could use the service to collect information needed for grant writing. Linda will check with Peg Branson regarding informing CE Coordinators about the program that Josh Morrill has prepared on the survey. 4. WPLC website The PR Committee recommends that WPLC get its own domain. 5. Next meeting A meeting will be held during WLA at a time to be set. Linda K. Miller LMA Techwork linda@lmatechwork.com 815-229-8215 voice 815-229-5362 fax

		Updated October 22, 2004